Our Core Scent strategy is to select the scent character which fits with the customer profile and puts the scent into the products . With that approach, we can enhance the customer holistic experience through the human sensory system the minute a guest enters premises from Lobby, Public Area, Spa, Guest room and during bathing. The same character of scent in all areas will trigger the holistic experience.

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This consistent scent character triggers a comprehensive sensory experience, divided into two sections: Scent Category (types of scents by theme) and Scent Delivery (products used to disperse the scents).